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Client versus Customer – What’s the Difference?

Do you know what the real difference is between a customer and a client? Recently I was asked this and found many do not really know the difference. Both are generally considered as “a person that...

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Exit Strategy for Small Businesses. Got One?

You will see throughout my blog entries, many of them in some way, revolve around planning. I have explained the importance of an overall business plan and why it’s beneficial to you as a business...

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If And When You Don’t Succeed, Never Never Delete!

We’ve talked time and time again about making sure business owners are taking advantage of free social media like Facebook, Twitter, and Blogs. And a great part about these tools is the fact that it...

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Stopping Consumer Misbehaviour and Retail Shrinkage!

Consumer misbehaviour is when a customer violates generally accepted norms of conduct. It happens everywhere. The customer could just be deviant, threatening, or even become violent. Strangely enough,...

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5 Steps to a Better SWOT Analysis

I have recently found that the SWOT evaluation (Strengths/Weaknesses/Opportunities/Threats) is a popular tool used in business today to help with the planning process, but it is often used quite...

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Five Tips for a Powerful Executive Summary

The executive summary sounds important, right? Well it is. It’s the first page someone will read within your business or marketing plan. Just like meeting someone new, you want to make a solid first...

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The Future is in Good Hands – Student Entrepreneurs

Did you know that we are all born with the mindset of entrepreneurs as we learn to walk and talk? Today I was able watch a live “hangout” hosted by Daymond John on Google+. The hangout involved Daymond...

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Commit To A Plan and Love Your Business (MORE)

I was recently inspired by a blog written by Dharmesh Shah, the founder of HubSpot. As much as I love what HubSpot offers to small businesses in terms of inbound marketing, I have to, with all due...

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Marketing Budgets for Small Businesses

It is one of the most asked questions, “How much should I spend on marketing?” Well we have talked a lot about marketing plans, outbound strategies, inbound strategies, return on investment, overall...

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Pinning. Equals. Winning. Blogging on Pinterest!

Pinterest, the latest social phenomenon, with millions of users, is in fact, a way to generate traffic to your blog or website. If you are not signed up yet, I strongly suggest you do so, to make your...

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